A new brand, new name and new identity
Riverfront Inc. is excited to announce that we will be switching to the new name of Aptiv in December!
Aptiv — a positive blend of the words aptitude, active, live and adaptive — is a created word, drawn from the ideas of natural ability, adaptability, energy, engagement, and exciting and fulfilling life. It’s catchy, simple and concise. Aptiv is also unique.
The name Aptiv was developed because of the work we do every day provides people with disabilities the opportunity to:
· Showcase their aptitude for learning new skills
· Better-engage and play a more-active role in their community
· Live a more-meaningful and fulfilling life
· Find adaptive options that help them succeed in their goals.
The purpose of this new brand, new name and new identity is to better reflect that we serve people, that we are a vibrant organization with diverse services, and that we are able to serve a diverse group of people — youth ages 3-18 and adults — with any type of disability.
The new brand strategy focuses Aptiv’s service offerings under the three areas of live, learn and work.
We are revealing our new brand, new name and new identity in our locations as follows:
Thursday, October 5th in La Crosse at 12:30pm
Friday, October 6th in Janesville at 12pm
Monday October 9th in Mondovi at 12:30pm
Tuesday, October 10th in Black River Falls at 12:30pm
Wednesday, October 11th in Tomah at 1:15pm
Wednesday, November 8th in Viroqua at 12pm